ClientSasexpliq, a Swiss organisation providing sexuality education for people with diverse disabilities, asked me to create a visual identity and communication tools using Easy-to-Read (ETR) materials. They were looking for an approach that was both uplifting and approachable.
Brand Identity, Strategy, Campaign, Digital Design, Motion
RoleMy role centred on designing an accessible visual identity that distinguished the organisation from its more formal competitors. Instead of drawing on institutional tones, I introduced a playful and dynamic aesthetic – intended to inspire optimism and trust. At the heart of the identity is a symbol that expresses the organisation’s core values and highlights its inclusive and welcoming spirit.
ApproachWorking closely with the client, I developed a human-centred approach that celebrates the uniqueness of each individual through fluid design and soft, rounded shapes.
The digital platform is intentionally simple and organised into six colour-coded categories for clarity and intuitive navigation, with all text also available in audio format.
OutcomeWith its vibrant and accessible visual identity, Sasexpliq distinguishes itself from more traditional organisations, making sexuality education feel approachable rather than intimidating. The playful, positive design invites individuals to engage with a topic often considered taboo – particularly for people with intellectual disabilities, who are too often excluded from such resources.