Oddlaab
Brand Identity, Campaign, Digital Design, Illustration Motion, Naming
Visual identity for oddlaab, an independent UK-based record label that specialises in showcasing artists who bring a fresh perspective to the lofi hip-hop music scene. At oddlaab, they champion musicians who defy categorisation and push the boundaries of their craft.
A playful mascot was designed to embody the brand’s core values, while the name itself – a combination of ‘odd’ and ‘lab’ – reflects their commitment to being different and exploring new creative possibilities.
To further reinforce the brand’s identity, a fresh mint green colour palette was chosen to communicate oddlaab’s refreshing and original approach to music.
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© photo credits:
Bruno Araujo
Jeffery Erhunse