Les Grandes Tables de Suisse

Client

Les Grandes Tables de Suisse, representing Switzerland’s leading fine-dining restaurants, sought a brand identity that would showcase the diversity of chefs and cuisines across the country.

Brand Identity, Campaign, Editorial Design, Digital Design, Signage & Environmental Graphics

Role

I developed a visual identity that blends modern style with the high standards of the restaurants. The central symbol, inspired by a plate, employs circles to represent the chefs’ diverse cuisines, forming a map of Switzerland. A sleek typeface reinforces the brand’s elegance.

Approach

To ensure the identity resonated across a diverse audience, I developed a design system that could be adapted across various digital and print platforms. I collaborated with the association’s leadership and key stakeholders, aligning visuals with brand values and focusing on storytelling that highlighted both local and national culinary artistry.

Outcome

The new identity has played a key role in elevating the association’s profile both nationally and internationally. Today, Les Grandes Tables de Suisse is widely recognised and trusted for its culinary excellence, exceptional service, and leadership in Switzerland’s fine dining scene.

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