Les Grandes Tables de Suisse

Brand Identity, Campaign, Editorial Design, Digital Design, Signage & Environmental Graphics

Les Grandes Tables de Suisse is an organisation that represents the best fine-dining restaurants in Switzerland.

The organisation approached the studio to design an identity that demonstrated the diversity of the cuisines, whilst reflecting the high quality of their services. They were looking for a modern and elegant design.

My role was to find a solution that highlights the modern approach of their cuisines, whilst reflecting the high standard of their services. 

With this in mind, I have created a symbol that takes its inspiration from the circular shape of a plate to represent each chef's own signature. 

Each round represents a chef's cuisine. This circular shape has then been multiplied to form and recreate the map of Switzerland, showcasing the diversity of cuisines and chefs throughout the country.

To counterbalance the symbol and add an extra touch of quality, an elegant and sleek typeface was chosen to reflect the high standard of these restaurants.

Working closely with Les Grandes Tables de Suisse’s team, I was able to craft an identity and system that could grow with them as they continue to redefine and strenghten their reputation in Switzerland and abroad.


© photo & video credits:

@bytheway.studio