Over four years, I worked closely with the marketing team on all design materials, including print, digital campaigns, motion graphics, reports, and signage graphics. I focused on creating a cohesive brand identity across all platforms, aligning design with marketing strategies, and ensuring all visuals resonated with the student demographic.

Approach

To ensure brand consistency, I developed design systems and templates that could be easily adapted for multiple locations. I regularly collaborated with the marketing and product teams to align the visuals with both brand goals and audience needs.

We successfully expanded the brand from an initial 2 locations to 13 across the UK and Ireland. By refining aparto’s visual identity, we positioned it as a welcoming and attractive option for students, resulting in increased engagement and a stronger brand presence in a competitive market.