Oddlaab

Identity

Visual identity for oddlaab, an independent UK-based record label that specialises in showcasing artists who bring a fresh perspective to the lofi hip-hop music scene. At oddlaab, they champion musicians who defy categorisation and push the boundaries of their craft.

A playful mascot was designed to embody the brand’s core values, while the name itself – a combination of ‘odd’ and ‘lab’ – reflects their commitment to being different and exploring new creative possibilities.

To further reinforce the brand’s identity, a fresh mint green colour palette was chosen to communicate oddlaab’s refreshing and original approach to music.